i) Effective communication in Business, Importance and benefits of effective
communication., Components of communication, The concepts and problems of
communication, Non-verbal communication.
ii) Seven C's of Effective Communication, The Process of preparing Effective
Business Messages.
iii) The Appearance and Design of Business messages, Business letters,
Memorandums, Special time saving message media.
iv) Persuasive Written Business, Short Reports, Long (Formal) Reports, Strategies
for Successful Speaking and Successful Listening, Strategies for Successful
Informative and Persuasive Speaking., Strategies for successful interpersonal
Communication, Strategies for successful Business and Group Meetings.
v) Activities: Communication Games, Report writing skills, Effective communication
Skills, Technical Project Report preparation
vi) Issues of basic human Psychology and value system.
vii) Negotiation Skills
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